Retailers shouldn’t stop innovating and focussing on their customers by identifying which trends are willing to follow.
These are the top retail trends for 2015:
Universal carts allow customers to purchase from different online stores through the one website. Probably, mobile carts will be the next step to these carts.
Click and Collect
One of the problems with traditional online shopping with home delivery is that it is not as convenient as we thought it would be, and as long as shipping is still “a problem”, buying a product and taking it later seems to be a good solution for buyers.
Click and Commute
Opening stores in transport hubs is something retailers are now experimenting with. Convenience Stores have a lot experience selling in transportation buildings, and may be a new trend for big retailers since their experience seems to be positive. Perhaps, French Connection recently opened its first “convenience store” at a tube station in London and may open another one in near future.
The real next big thing is to pay without a wallet. Enterprises like Apple, Samsung, Google, service mobile apps and many others are trying to lead this trend. In the future, we will pay food in the supermarket or a taxi ride directly from the mobile phone.
Security features will be one of the keys for costumers to adopt this payment method without even notice the change.
These beacons will allow brands, malls and shopping places to collect and use huge amount of data to offer and promote to their costumer what they want based in costumer’ s behavior inside these spaces, and even match all this data with social networks.