Black Friday results this year fail in comparison to other years and malls were not as crowd as expected.
Just in New York State, one of the most important US shopping hubs. Black Friday sales fall between 6 and 8 percent from year-earlier levels according to the Retail Council of New York State.
According to many mall shoppers, malls just looked like any other weekend.
But there is an important fact that may affect these results; retailers have been running “Black Friday” sales since at least the beginning of November.
So, the Black Friday weekend was a “Black Month” in terms of discounts. Retailers don’t wait to that date to start trying to attract customers, and then natural competition completes the job. The result is a 20-25 day sales period, not just the weekend.
Therefore, it may be right to add a percentage of the whole month sales to the “Black Friday” event, so are we really misunderstanding the real analysis? Is it right to count a percentage of the whole month period sales or the real analysis needs to focus just on those days?
There is another important factor that is needed to have in mind; online shopping. IBM Digital Analytics, which tracks online shopping transactions in the United States, said sales rose 12 % between midnight and 6 p.m. Eastern time Thanksgiving Day. Nonetheless, Tablets, phones and big-screen TVs sold well, as did video and board games were the best sellers those days.