Instagram co-founder and CEO Kevin Systrom (30 years old) has accepted an appointment to join Wal-Mart board of directors and become the 15th member. He will take a sit on the Technology and eCommerce Committee (as well as Walmart’s Compensation, Nominating and Governance Committee).
Systrom, who holds a bachelor’s degree in management science and engineering from Stanford University, said that he will take this opportunity to help provide more convenient and flexible ways for people to shop.
Taking into account that Instagram has not yet its own eCommerce or way to buy without third-party applications, the team is preparing something Systrom was unable to do before on Instagram. He will now work close to Yahoo’s Marissa Mayer, appointed in 2012, as the second Silicon Valley CEO that joins the retail giant.
Walmart Chairman Rob Walton explained “Kevin´s entrepreneurial background and his technical and digital expertise will be invaluable as we further connect with customers and deploy new capabilities through e-commerce and mobile channels.”
They will face Target, which ironically uses launched a new website in August that makes it easy for customers to buy the product they just “liked” on Instagram. As well as Facebook and Twitter, that are already experimenting with a “buy button”.